Economic Potential of ‘Ultimate Ninja 4’ on PSP and PS2
The release of ‘Ultimate Ninja 4’ on both PSP and PS2 presented a unique economic opportunity for Namco Bandai. By simultaneously targeting two distinct gaming markets, the company increased its potential audience and revenue streams. The PSP’s handheld accessibility appealed to casual gamers and those seeking portable entertainment, while the PS2’s established user base and enhanced graphics catered to core fans. This dual platform strategy allowed Namco Bandai to maximize its profit potential and expand its market reach.
